Art Deco frameAfter the 1900 World Exhibition in Paris, a number of French artists formed an informal collective, under the name La Société des artistes décorateurs (the society of decorative designers). Some of the founders were well-known art nouveau artists such as Hector Guimard and Eugène Grasset. The aim was to show the leading position and development of French decorative art to the international world. In 1925, they organised the World Exhibition in Paris with a focus on applied art under the name: Exposition Internationale des Arts Décoratifs et Industriels Modernes, from which the art historian Bevis Hillier derived the term 'art deco' in 1968 with the book Art Deco of the 20s and 30s. It was the first exhibition where artistic innovation was included as a condition in the regulations, which led to a range of new stylistic elements. A new kind of eclecticism also emerged, combining features of different styles and movements, such as expressionism, cubism, modernism and functionalism. This means that a glass vase, a bronze work and a dining room furniture can all be classified as art deco, while at the same time having no external stylistic features in common. The international expressions of art deco also differ on a large number of essential points. In certain cases, it requires a trained eye not to classify late geometric art nouveau as art deco in architecture, for example, because both styles overlap. Art deco is more the time window between the two world wars around a collection of different styles that at least have in common that they were all a reaction to the organic ornamentation of the German-Austrian Jugendstil and the French-Belgian curvilinear art nouveau.
The use of the term Art Deco only took off after 1971, as a result of the exhibition organized by Hillier at the Minneapolis Institute of Arts under the name Art Deco, and the report of it published as a book: The World of Art Deco.
In architecture, Art Deco often formed an element within another architectural movement. In the Netherlands, for example, this design was often integrated into the Amsterdam School. In the Amsterdam School, these are the emphasis on the straight and angular line and the application of the vertical cylindrical curved plane. The "New Art" from the 1930s, known as New Objectivity, is also related to Art Deco. A sequel to Art Deco was the Streamline Design, especially in America.
New: Art Deco frame